Place Strategy for Dairy Farmers Milk :: Business Management Studies

Place Strategy for dairy farm Farmers MilkCurrent situationI do the research in Woolworths supermarket of the maquarie shoppingcenter. When I enter into the supermarket, The basic products I saw atomic number 18 the fresh vegetable and fruits, such as banana, strawberry, apple,and so forth on the unexpended is the fresh bread aisle, and there is a single aislewhich lead the valued produces. Walk along the bread shelves, thenI bump into the deli which sale lunchmeat, bacon and the like. When you turnright, you washbasin see the frozen ara, customers can choose refrigerateditems here, and White milk fridge is on the leftover end, just near thedeli. In Woolworths Home grade is placed in the left, Pura is in themiddle of the fridge, and they volunteer full cream milk, skim milk, and lightsome milk, In the right section is dairy Farmers, And they onlyprovide Dairy Farmers Best, 1 liter, 2 liter, and Lite White, 2litre,That means a range of express mail pack sizes and categories for consumesto choose. The fridge is divided into 4 shelves, on the top is the vamoose Milk with small pack size, the second is displaced with 1lt milk,the third is 2lt milk, and the bottom is the 3lts. reversion the frozen area there are 12 aisles displace products from viands to shampoo, and even garden care.CompetitionDirect competition==================Since the Home Brand and Woolworths is the Woolworths own-brands,supermarkets are all considering rationalizing the name brands theystock and supporting their own put up brand, they put their products onthe most eye-catching place to attract customers attention, andprovide a range of pack size for customers, While dairy farmersproducts are less obvious, and they do not provide 3lt pack size onthe bottom shelf. There are just 1lt and 2lt milk on the first andsecond level in the right fridge, Woolworths only stock mycompetitions products, the causal agent is obvious they can make moremoney from that product than they would from a big manufacturer.The direct competitor of Woolworths is Franline, this supermarket isalso located on level 3, and its near the parking place, So its more well-off for customer who drive a car for shopping.Indirect competition==================== adversary the White milk fridge is the flavored milk aisle, juice andtea aisle, etc. shoppers have multiple choices when they feel thirsty.There is a food lawcourt on level 3, and more than 15 caf shops arelocated in this shopping center, since some customers of the shoppingcenter are students and staff of nearby office towers, when they findsome drinks, they can choose many items at any rate milk.