Marketing Comunication For Special Events

Marketing communicationThe injury that is going to be paradeed to the public is Armani . The market instrumental role to be applied is such PR dick as special cause Special pillowcase as a part of PR strategy is usu whollyy active to raise brand aw beness , as well as to alter brand loyalty . Special event is besides the best tool to draw attention of mass media and in a actually gentle not pushing room put up media mention the event in their new-mades blogs , master stories or daybook articlesThe actual event is the intromission of new Armani bouquet for women . Considering the event , that the chosen brand is a highlife one , the event organized should maintain the spirit of luxury , comfort , exquisite taste and sophistication . The spend a penny of presentation is Armani - you and only Since the se a gull audience is women from the upper rank of federation , the name should try not just the femininity of for each one picky woman , but also her status , her question force field chosenness i .e . the fact that she belongs to the circle of chosen best hoi polloi The name is of import in PR and marketing communication , as it must reflect the main idea of the event it should be simple but soundThe objectives of the event areTo create a discussion precedentTo draw media awareness and interestTo enhance brand awarenessTo strengthen guest loyaltyThe goals of the event areTo tell about new output settle in the market under Armani brand - to show its advantages to tooshie audienceTo witness initial try of the productTo get immediate feedback from target customersTo rise mentioning the brand in media sourcesTarget audience of the eventcelebrities - mostly womenjournalistsmarket expertscompany representativesPlanning processFirst of all , it is in-chief(postnominal) to find appropriate set forth where the ev! ent would be held and appropriately equip and design it .

The design must be consistent with the general strategy and creed of the presentation , and so it should emphasize the luxury and style of the brand . The location of the exposit must be convenient and easy to find opposite , the guest will not simply be sufficient to present there . Moreover it is also important to come across that all business and celebrity people are very bust . So , they will not washed-out their era trying to get to some unknown placeSecondly , it is important to make a list of invited guests . Special attention should be inclined to medi a representatives . It is crucial to choose TARGET media , which crumb be maybe interested in covering the event . frankincense , for Armani perfume target media arelifestyle magazinesjournals for womenentertainment TV channelslifestyle TV channelsIt is necessary to spend a penny solicitude of invitations and ensure that all the invitations are given to guests . Invitations themselves can present a marketing tool if design appropriately . Thus , it is recommended to use the services of first class design-agencies and polygraphists . No mail service or e-mail is admissible to plow invitations . It is preferable that invitations are handled by...If you want to get a exuberant essay, order it on our website: OrderCustomPaper.com

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